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Energy Optimisation & Decarbonisation

Energy Optimisation

How does air purification reduce energy consumption?

Air purification reduces energy consumption by minimizing the need for excessive outdoor air ventilation.

Decarbonisation and IAQ:

  • Reduced dependence on excessive outside air intake

  • Lower cooling and fan energy demand

  • Optimised HVAC operation without compromising occupant health

This supports a shift from prescriptive ventilation to performance-based ventilation, enabling compliance with Net Zero targets while maintaining high indoor air quality

Ventilating with outdoor air requires conditioning - cooling, heating, dehumidifying - which is energy intensive, particularly in the GCC. By actively cleaning indoor air, purification systems allow buildings to safely recirculate conditioned air while maintaining high IAQ.

This reduces cooling loads, fan energy, and peak demand. It also enables smaller HVAC equipment and supports performance-based ventilation strategies under ASHRAE IAQP.

In effect, air purification allows buildings to achieve cleaner air with less energy - improving both sustainability outcomes and operating costs.

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ASHRAE 62.1 IAQP

How does ASHRAE 62.1 IAQP save energy?

ASHRAE Standard 62.1 allows two methods of ventilation compliance: prescriptive ventilation rates and the Indoor Air Quality Procedure (IAQP).

The IAQP enables designers to meet or exceed indoor air quality targets by controlling contaminant concentrations rather than supplying fixed volumes of outdoor air. This approach allows the use of HVAC-integrated air purification technologies to reduce pollutants internally.

By lowering reliance on outdoor air - especially in hot climates where cooling loads are high - IAQP significantly reduces energy consumption, equipment sizing, and capital expenditure. Less outdoor air means smaller chillers, reduced duct work, and lower operating costs over the building life-cycle.

IAQP shifts ventilation design from “air volume” to “air quality performance,” aligning energy efficiency with occupant health rather than forcing a trade-off between the two.

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Net Zero Buildings

IAQ And Net Zero Buildings

Buildings are among the largest contributors to global energy consumption and carbon emissions, particularly in hot-climate regions where cooling demand dominates. Traditionally, indoor air quality (IAQ) improvements have relied on increasing outside air ventilation - often at the cost of significantly higher energy use.

Modern IAQ strategies decouple air quality from energy penalty.

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IAQ - ROI vs Renewable Energy

Why IAQ Often Delivers a Faster ROI Than Renewables

1. IAQ Targets Operating Costs, Not Just Energy Supply

Renewables reduce the carbon intensity of energy.
IAQ improvements reduce the amount of energy a building needs in the first place.

By enabling:

  • Lower outdoor air volumes via ASHRAE 62.1 IAQP

  • Reduced fan, cooling, and dehumidification loads

  • Smarter ventilation control

IAQ delivers immediate OpEx savings, particularly in hot, humid, and dusty climates like the GCC.

2. IAQ Unlocks Human-Centric Returns (Which Renewables Don’t)

Renewables affect utility bills.
IAQ affects people.

Improved indoor air quality is directly linked to:

  • Fewer sick days

  • Higher cognitive performance

  • Better patient outcomes

  • Improved guest satisfaction

  • Lower tenant churn

These gains appear within weeks, not years—and they dwarf energy savings in high-occupancy buildings.

3. IAQ Is Cheaper to Implement Than Renewables

Typical comparisons:

  • IAQ systems: HVAC-integrated, minimal disruption, modest CapEx

  • Solar / renewables: Structural works, grid approvals, long payback periods

Most IAQ upgrades:

  • Use existing HVAC infrastructure

  • Do not require major civil works

  • Can be deployed during normal operation

This means lower capital risk and faster payback.

4. IAQ Benefits Scale With Occupancy

The more people in the building, the faster the return.

Schools, hospitals, offices, airports, hotels, and government buildings see ROI through:

  • Reduced absenteeism

  • Increased productivity

  • Better service delivery

Renewables do not scale with human density. IAQ does.

5. IAQ Supports Net Zero Immediately

IAQ enables:

  • Performance-based ventilation (IAQP)

  • Reduced over-ventilation

  • Lower peak cooling demand

This cuts carbon now, not after a long amortisation period.

The Bottom Line

Renewables are essential-but they are capital projects.
IAQ is an operational performance upgrade.

One reduces emissions per kWh.
The other reduces the need for kWh at all the while improving health, productivity, and resilience.

That’s why IAQ so often pays for itself first.

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Clean Air Associates 

A subsidiary of Strategic Brand Solutions FZ-E 

 

Registered Office: Compass Building, Al Shohada Road,

Al Hamra Industrial Zone – FZ,

Ras al Khaimah,

United Arab Emirates.

IAQ Standards: ASHRAE | WELL | LEED


​Regions: Oman | KSA | UAE | Qatar | Kuwait  


​Sectors: Healthcare | Hospitality | Education | Government


​Technologies: Active Air Purification | Bi-Polar Ionisation | IAQP

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